Bedazzling is back! It’s easy, fun and fabulous!

“I made $10,000 in my first two weeks with my first Bedazzler!”

Yup, she’s back. Tana Goertz, the 37-year-old Iowa mom of two, who suffered an embarrassing loss to 26-year-old Kendra Todd on season three of The Apprentice, has found something to pay the bills – hawking the infamous Bedazzler.

Fans of The Apprentice will giddily remember the episode in which the final two teams, led by Tana and Kendra respectively, were told to work with Hanes to design a t-shirt to celebrate 50 years of the t-shirt itself. Each team was provided with a pop culture artist to help them create a unique design and some prime selling real estate at trendy retail boutique Scoop. The winner would be determined based on how much money was brought in from sales of each of their custom t-shirts.

While Kendra and her team focused on marketing their t-shirt as a Romero Britto collectible, Tana and her team focused on ways they could increase the price rather why it would be valuable to own. Enter the Bedazzler, Tana’s solution to this problem. By using this nifty device, for which she and her team wasted countless, valuable hours searching for, Tana believed they could justify an increase in the price their t-shirt. I mean, after all, based on Tana’s extensive Bedazzling experience, who wouldn’t be willing to pay more for a Hanes t-shirt when it’s encrusted with shiny metallic studs and sparkly rhinestones?

Apparently, most people as Tana lost the task and later the job as The Apprentice. But while she didn’t make the mark with the masses, or with the Donald, her dedication to the dazzle must have impressed the big wigs at Bedazzler, who are now using Tana in infomercials and on their web site - www.mybedazzler.com - to push their product. And, according to their marketing efforts, the Bedazzler is simply the hottest craft item in America today, the “today” being significant, as it arguably wasn’t when Tana had to hunt far and wide to find a store in New York that even knew what she was talking about. Too bad Tana couldn’t bedazzle the boardroom…