The sweet smell of success.

Hoping to further cash in on the success of ABC’s Desperate Housewives, Touchstone Television and cosmetics conglomerate Coty have announced plans to whip up something scent-sational – a new fragrance inspired by women of Wisteria Lane.

"We've seen a tremendous response to Desperate Housewives products made available to date, so expanding the franchise into the world of fragrance makes perfect sense," Bruce Gersh, senior vice president of business development at ABC Entertainment and Touchstone Television, said as reported by Reuters. For those of you who aren’t quite as Desperate, these products include Bree’s pink dish gloves ($13.95), Susan’s Swarovski’s crystal ring ($42.00), Gabrielle’s Lauren Scherr handbag ($195.00) and Lynette’s Adina necklace ($438.00).

While Coty has already developed fragrances on behalf of Celine Dion and Mary-Kate and Ashley Olsen, this will be their first foray into creating a scent based on a television program. This, however, does not do anything to lessen the enthusiasm and confidence of the companies involved. Bernd Beetz, Coty’s CEO, claims, "Only Coty and our passionate team of experts could capture the essence and attitude of the most distinctive, daring show on television today." J’ador a Desperate whore, perhaps?