T-shirts by Ryan? Nobody’s buyin’.

Retailers including Bloomingdales and Marshall Fields have said "off you go" to R Line merchandise, the high-end line of t-shirts launched last year by American Idol and radio host Ryan Seacrest. A story in the National Enquirer reveals that the shirts, emblazoned with showy designs and often worn by Ryan when he appeared on Idol last season, suffered disappointing sales when they made them move from small, boutique shops to large-scale department stores.

"The flashy tees, which Ryan helped design, were monumental flops and sat there like stones," a source revealed. "In the end you couldn't give them away!"

R Line’s intended audience was comprised of young men, but many reportedly felt that the merchandise was "too gay-looking." Is that really the Measure of a Man?